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GULA

photography | digital manipulation

eng

 

Gula

 

“Gula” talk about the fetishism of commodity, based in Karl Marx’s critique of the social and psychological phenomenon in which goods appear to have an independent will of its producers. The BDSM (Bondage, Discipline, Sadism and Masochism) aesthetic alludes to two products (girl and watermelon) and their measures, guiding properties that affect their usefulness and values that is based only on the currency and the third object which denominates the social relationship between the whole, hunger. Self-consuming, self-abort and swallow, the ideologies that the system imposes on us and so develop one of the capital sins, Gula, as we consume something that we need and are playing a part in a social theater. The photo was inspired by Saudek and the performer is Miss Tibia.

 

 

pt

 

Gula

 

“Gula” fala sobre o fetichismo da mercadoria, baseado na crítica de Karl Marx sobre o fenômeno social e psicológico em que os bens parecem ter uma vontade independente de seus produtores. A estética BDSM (Bondage, Disciplina, Sadismo e Masoquismo) alude a dois produtos (menina e melancia) e suas medidas, propriedades orientadoras que afetam sua utilidade e valores que se baseiam apenas na moeda e no terceiro objeto que denomina a relação social entre o todo, a fome. Auto-consumir, auto-abortar e engolir, as ideologias que o sistema nos impõe e assim desenvolver um dos pecados capitais, Gula, enquanto consumimos algo que precisamos e estamos fazendo parte de um teatro social. A foto foi inspirada por Saudek e a performer é Miss Tibia.
Date

June 3, 2012

Tags

Abandoned Places, alt process, arte feminista, BDSM, contemporary art, digital manipulation, emilia aratanha, feminism art, Fetichismo de Mercadoria, fetishism of commodity, Gula, Luiza Prado, Marxs, melancia, Miss Tíbia, Photography, saudek, Urbex, watermelon, watermelon photo

Categories

Photography